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Kylie Jenner Helps Brother Rob Kardashian Launch New Fashion Line 'Halfway Dead'

Kylie
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June 8 2019, Updated 2:34 p.m. ET

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Rob Kardashian is moving on streetwear! Years after launching his famed sock line, Arthur George, the Keeping Up With The Kardashians star is starting a new fashion line called Halfway Dead. Sister Kylie Jenner helped him show off the collection to the world on June 7.

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Rob, 32, shared a photo of Kylie, 22, wearing his new clothes. She rocked a graphic tee, a hot pink purse and silver short shorts.

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Rob wrote on IG, "@kyliejennerwearing @halfwaydead t-shirt last night... available now at halfway-dead.com #HALFWAYDEAD."

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Kim Kardashian
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Big sis Kim Kardashian also congratulated her baby bro on his new endeavor when she posted a photo on her Instagram stories, sporting his gear.

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Rob took to Twitter on Friday to give fans a glimpse of his new collection. He tweeted  a video of his online store that featured graphic tees, hoodies and pants.

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His new business is a collaboration with Nicky Tershay, designer of clothing brand Diamond Supply Co.

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rob
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Nick told WWD about the brand's name, "Halfway Dead is the balance of all things: happy and sad, winning and losing, life and death. It’s your middle ground feeling, right? You’re not alive or dead.”

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What are your thoughts on Rob's new collection? Will you be buying it? Sound off below!

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