SUBMIT
BREAKING NEWS
OK LogoPHOTOS

Kylie Jenner Helps Brother Rob Kardashian Launch New Fashion Line 'Halfway Dead'

Kylie
Source: Getty

Jun. 8 2019, Updated 2:34 p.m. ET

Link to FacebookShare to TwitterShare to Email

Rob Kardashian is moving on streetwear! Years after launching his famed sock line, Arthur George, the Keeping Up With The Kardashians star is starting a new fashion line called Halfway Dead. Sister Kylie Jenner helped him show off the collection to the world on June 7.

Article continues below advertisement

Rob, 32, shared a photo of Kylie, 22, wearing his new clothes. She rocked a graphic tee, a hot pink purse and silver short shorts.

rob kardashian natti natasha
Source: Getty

Rob wrote on IG, "@kyliejennerwearing @halfwaydead t-shirt last night... available now at halfway-dead.com #HALFWAYDEAD."

Article continues below advertisement
Kim Kardashian
Source: Getty

Big sis Kim Kardashian also congratulated her baby bro on his new endeavor when she posted a photo on her Instagram stories, sporting his gear.

rob kardashian natti natasha
Source: MEGA

Rob took to Twitter on Friday to give fans a glimpse of his new collection. He tweeted  a video of his online store that featured graphic tees, hoodies and pants.

Article continues below advertisement
kris-rob-instagram-7
Source: Getty

His new business is a collaboration with Nicky Tershay, designer of clothing brand Diamond Supply Co.

rob
Source: Getty

Nick told WWD about the brand's name, "Halfway Dead is the balance of all things: happy and sad, winning and losing, life and death. It’s your middle ground feeling, right? You’re not alive or dead.”

rob kardashian natti natasha
Source: Getty

What are your thoughts on Rob's new collection? Will you be buying it? Sound off below!

Advertisement

© Copyright 2021 Empire Media Group, Inc. OK! is a registered trademark. All Rights Reserved. People may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.