Kylie Jenner Helps Brother Rob Kardashian Launch New Fashion Line 'Halfway Dead'
Rob Kardashian is moving on streetwear! Years after launching his famed sock line, Arthur George, the Keeping Up With The Kardashians star is starting a new fashion line called Halfway Dead. Sister Kylie Jenner helped him show off the collection to the world on June 7.
Rob, 32, shared a photo of Kylie, 22, wearing his new clothes. She rocked a graphic tee, a hot pink purse and silver short shorts.
Rob wrote on IG, "@kyliejennerwearing @halfwaydead t-shirt last night... available now at halfway-dead.com #HALFWAYDEAD."
Big sis Kim Kardashian also congratulated her baby bro on his new endeavor when she posted a photo on her Instagram stories, sporting his gear.
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Rob took to Twitter on Friday to give fans a glimpse of his new collection. He tweeted a video of his online store that featured graphic tees, hoodies and pants.
His new business is a collaboration with Nicky Tershay, designer of clothing brand Diamond Supply Co.
Nick told WWD about the brand's name, "Halfway Dead is the balance of all things: happy and sad, winning and losing, life and death. It’s your middle ground feeling, right? You’re not alive or dead.”
What are your thoughts on Rob's new collection? Will you be buying it? Sound off below!