Can't stop, won't stop! Just days after debuting Yeezy Season 5 during New York Fashion Week, Kanye West unveiled his newest plans to expand his empire.
The rapper turned fashion mogul recently filed paperwork with the United States Patent and Trademark office to produce a beauty line, which will consist of cosmetics such as lip products.
Sound familiar? Kylie Jenner's eponymous cosmetics line features her coveted lip kits, eye shadow palettes, and eyeliners, which fans went crazy for during the opening of her NYC pop-up shop earlier this month.
And Yeezus' plans were revealed just days after the younger Jenner sister debuted Kylighters — her newest addition to her eponymous makeup line.
Kanye's budding beauty brand will be named after his late mother Donda, who passed away back in 2007. The father-of-two even trademarked the name for clothing, bags, and jewelry!
Do you think Mr. West is trying to one-up his famous sister-in-law? Let us know your thoughts in the comments section.