PHOTOSNastia Liukin New Face of Vanilla Star
Aug. 28 2008, Published 12:28 p.m. ET
The Olympics may be over, but the endorsements are just beginning!
On Thursday, Vanilla Star announced its plan to unveil its Smart Girls Rock ad campaign featuring Olympic gold medal gymnast Nastia Liukin.
The campaign, which drops on Friday at Parsons School of Design in NYC, will be featured in national magazines, on buses, kiosks and billboards in New York and L.A.
"We love that Nastia is the perfect fit for Vanilla Star like our jeans are for her," says Sandeep Behl, Vanilla Star's CEO. "The grace and class she continues to demonstrate in her performances and in her attitude are a great representation of the values that Vanilla Star stands for."
The denim jean company prides itself on its "anti-jean" philosophy, which strives to avoid exploiting young teens' bodies in its ads.
"We feel that Nastia is special, not only for her amazing skills but as a role model and inspiration to young generations. She's truly living the dream," said Vanilla Star president Mark Levy.
Nastia left the Beijing olympics with five medals, including one gold, three silvers and one bronze. She says she hopes to inspire others to acheive their goals.
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"I am really excited to be part of Vanilla Star's Smart Girls Rock ad campaign," Nastia says. "I know what it is like to have a dream in your mind and work as hard as you can to achieve it. I'm just happy I can encourage others to do the same."
