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Sarah Jessica Parker Announces New Campaign With Lingerie Brand Intimissimi

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Sep. 7 2018, Published 2:40 p.m. ET

Sarah Jessica Parker has always been a fashion queen ever since she cemented her style icon status when she starred as Carrie Bradshaw on Sex and the City. Carrie was known to wear luxury brands and especially known for her choice of style when she wore lingerie as daywear on the streets of Manhattan. Sarah Jessica will now be starting a new venture in conjunction with the brand, Intimissimi, and vows to bring the trend back to life.

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SJP has just been named the brand ambassador for the Italian brand for their new fall 2018 campaign.

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“I’m liberated that it’s back,” she told PEOPLE of the underwear as outerwear trend. “I’m so happy because I never stopped doing it. It’s one thing that we did on the show that did overlap with me and that character Carrie.”

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On Thursday, September 6, the 53-year-old attended the Intimissimi Fashion Show in Verona, Italy. The event was also held to celebrate the actress’s new role with the brand and welcome her as ambassador.

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The mother of three sat in the front row at the fall/winter 2018 fashion show. Stars like Irina Shayk, Chiara Ferragni, and Alexa Chung came out to support the actress.

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Supermodels like Irina, Anne V, and Isabeli Fontana led the catwalk and wore designs consisting of sexy bodysuits, bras, and thongs.  Glittering capes, feather headdresses, and tall over-the-knee boots adorned the runway as well.

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Do you want to bring the look back into style? Would you wear the brand? Sound off in the comments below!

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