Tracee Ellis Ross is debuting her newest business venture in a big way! On Tuesday, September 3, the actress stripped down and posted a tasteful nude photo to announce her new haircare line, Pattern.
For years, Tracee, 46, dreamed of making a haircare line specifically for people with naturally curly hair — and now her dreams are finally coming true!
"Thrilled to introduce PATTERN // my new hair care brand specifically for curly, coily, and tight textured hair," the Black-ish star wrote alongside the scandalous photo on Tuesday, September 3 via Instagram.
"@PatternBeauty is the result of 20 years of dreaming, 10 years in the making (I wrote my first brand pitch in 2008, right when Girlfriends finished ) and 2 years of working with chemists. I’m so excited to share this with y’all," she continued.
"This haircare line is here to empower and nourish curly, coily and tight-textured hair. 3b to 4c. The formulas are unique and packed with luscious & safe ingredients-trust me I know, because my panel and I tried 74 different samples to get these 7 formulas for phase one," Tracee explained.
"@PatternBeauty is for those of us who need more than a quarter size of product. Large conditioner sizes that actually fulfill the unmet needs of our community," she said. "Accessible pricing because everyone should have access to their most beautiful hair in their own shower, and gorgeous packaging that conjures the legacy of our history and makes us all feel like the royalty that we are."
"I’m excited for PATTERN to join the natural hair movement, and to celebrate our hair for what it is: beautiful!" Tracee concluded before revealing her new products would be available on patternbeauty.com on Monday, September 9 at 9am ET.
Are you excited to try Tracee's new haircare line? Let us know in the comments!