It's a bird, it's a plane, it's…Kiehl's Man! Okay, not entirely, but Kieh's Since 1851 has teamed up with Marvel for a limited edition comic book set in the grooming giant's New York flagship store.

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In support of Kiehl's new Facial Fuel "Heavy Lifting" Firming, Lifting, Anti-Wrinkle Moisturizer for Men, the 12-page story features Marvel's legendary Avenger as he tackles Cobra, a sinister mercenary attempting to steal artifacts that may have been used to transform skinny Steve Rogers into the muscular Super Soldier. The plot also mixes in new and old fan favorites from Kiehl's.

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Personally, I think it's about time men got into the firming, lifting and anti-wrinkle game, and there's no better way to start than with Kiehl's. And if your guy is resistant to the idea of product, masking it with a superhero is sure to fool any fanboy!

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The comic book will be available with any Kiehl's purchase beginning June 4, 2013, while supplies last.

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