Marc Jacobs Joins Diet Coke As the New Creative Director


Feb. 13 2013, Published 8:36 a.m. ET

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Last week Marc Jacobs announced his partnership with Diet Coke and released some sexy new campaign pictures! We’re already loving the soft drink’s new direction–who doesn’t want to look at Marc’s chiseled abs? Marc follows Karl Lagerfeld and Jean Paul Gaultier who worked with Diet Coke as creative directors in 2011 (Lagerfeld) and 2012 (Gaultier.)

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We didn’t think Marc could add anymore to his plate as he is already juggling his own lines (Marc Jacobs and Marc by Marc Jacobs), as well as heading Louis Vuitton as the creative director. What can’t Marc Jacobs do?

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Marc will work as creative director for a year in honor of Diet Coke’s 30th anniversary in Europe. The revamp will begin with three bottles, three cans and three ad campaigns designed by Marc, all inspired by fashion from the 80’s, 90’s and today.  The cans and bottles are set to hit stores next month.

Marc Jacobs

More information on the campaign will be released March 11 at the launch event in London. In the meantime, check out new video featuring Marc!

What do you think of Marc Jacobs joining Diet Coke as the new creative director? Comment below or tweet us @OKMagazine!


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