We’ve got an awesome new fragrance for you to try—and just in time for Valentine’s Day! XOXO LUV is the brand new perfume from fashion house XOXO and we’ve got firsthand knowledge of the incredible scent. It’s fruity, floral and ultra feminine—the perfect finishing touch for your come-hither Valentine’s Day outfit.

PHOTOS: Hot Lingerie Ideas For Valentine’s Day


And XOXO is doing a ton to celebrate the fragrance’s launch. Namely, offering 6 amazing prize packs (including one for $500!) to consumers who use the brand’s selfie app to decorate their self portrait! All you have to do is:

1.) Take a gorgeous selfie

2.) Upload it HERE (on mobile OR your desktop)

3.) Decorate as you see fit

4.) Upload the decorated selfie to Twitter or Instagram with #XOXOLUV

How easy is that?

XOXO is also giving us behind-the-scenes access with the XOXO girl as she shoots a commercial for the fragrance:

And watch the finished commercial here:

To purchase XOXO LUV, head to Perfumania.com.

Do you have big Valentine’s Day plans? Would you rather a fancy dinner or take-out on the couch? Share in the comments or tweet us @OKMagazine.

Sound off in the comments below!

Join the conversation