
Why Emma Watson is the New 'IT' Girl

April 18 2011, Published 1:10 p.m. ET
When Emma Watson shed her long hair for a modern, edgy, short ’do, she kissed her nerdy Harry Potter character Hermione goodbye — and the world (and style experts) noticed. Now the star is as busy with style projects as she is with acting. Emma’s latest eco-friendly clothing line for People Tree is on sale, and she just debuted another (Pure Threads) with Alberta Ferretti. She’s also the newest celeb face of Lancôme.
- Megyn Kelly Says Emma Watson 'Deserves Every Bit of Scorn' After Transgender Dispute With J.K. Rowling
- Emma Watson Addresses J.K. Rowling Relationship After Author Said She 'Ruined' the 'Harry Potter' Movies
- Emma Watson Admits She's the 'Happiest and Healthiest' She's Ever Been After 7-Year Acting Break: 'I Do Not Miss Selling Things'
Want OK! each day? Sign up here!
EMMA WATSON SAYS FINAL HARRY POTTER FILM IS "JUST PLAIN HELL-RAISING
“The pixie cut transformed Emma into a fashion ingenue,” style guru Jorge Ramón tells OK!. “Now, Emma explores the line between masculine and feminine, and sweet and sexy — and she does it by wearing simple, classic and elegant but updated silhouettes with dynamic accessories.”
CHECK OUT EMMA'S HOT LOOKS AND STYLE TIPS IN THE GALLERY!