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Why Emma Watson is the New 'IT' Girl

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Apr. 18 2011, Published 1:10 p.m. ET

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When Emma Watson shed her long hair for a modern, edgy, short ’do, she kissed her nerdy Harry Potter character Hermione goodbye — and the world (and style experts) noticed. Now the star is as busy with style projects as she is with acting. Emma’s latest eco-friendly clothing line for People Tree is on sale, and she just debuted another (Pure Threads) with Alberta Ferretti. She’s also the newest celeb face of Lancôme.

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EMMA WATSON SAYS FINAL HARRY POTTER FILM IS "JUST PLAIN HELL-RAISING

“The pixie cut transformed Emma into a fashion ingenue,” style guru Jorge Ramón tells OK!. “Now, Emma explores the line between masculine and feminine, and sweet and sexy — and she does it by wearing simple, classic and elegant but updated silhouettes with dynamic accessories.”

CHECK OUT EMMA'S HOT LOOKS AND STYLE TIPS IN THE GALLERY!

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