Will.I.Am Has a New Venture—Find Out What It Is!

Will.I.Am is a big advocate for the environment and is hands-on with creating initiatives, like Ekocycle, to make the Earth a more sustainable place. Ekocycle uses recycled materials to help make products like Beats by Dre headphones and Levi's jeans. The Black Eyed Peas singer has just teamed up with the National Basketball Association and Adidas to bring Ekocycle to life in the world of sports! Watch the video above to hear more about Ekocycle and the NBA partnership.

Would you buy a product made in part out of recycled materials? Comment below and send us a tweet @OKMagazine!


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