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A new pair of blue jeans is synonymous with the fall fashion season. Whether they’re skinnies or high-waisted 70s-inspired flares, the durable closet staple will never be overrated. Through their enthusiastic and artsy advertisements, Gap has made that point pretty clear. This fall, the company turned to a couple hot celebs to help make bring us back to blue.

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Yep, Girls star Adam Driver is debuting the famous denim in a series of modern, relaxed snapshots. We love how the background is completely white, allowing Adam and his classic sweater to service as the focal point.

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The Back to Blue campaign is based on a content partnership with Tumblr. Gap will give one special artist the chance to have his or her artwork turned into a mobile ad. To get more deets on the creative contest, click here!

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What do you think of Adam’s campaign? Tweet @OKMagazine and leave a comment below.

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