A new pair of blue jeans is synonymous with the fall fashion season. Whether they’re skinnies or high-waisted 70s-inspired flares, the durable closet staple will never be overrated. Through their enthusiastic and artsy advertisements, Gap has made that point pretty clear. This fall, the company turned to a couple hot celebs to help make bring us back to blue.

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Yep, Girls star Adam Driver is debuting the famous denim in a series of modern, relaxed snapshots. We love how the background is completely white, allowing Adam and his classic sweater to service as the focal point.


The Back to Blue campaign is based on a content partnership with Tumblr. Gap will give one special artist the chance to have his or her artwork turned into a mobile ad. To get more deets on the creative contest, click here!

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What do you think of Adam’s campaign? Tweet @OKMagazine and leave a comment below.