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That Jay-z sure knows how to sell an album. In a new Samsung commercial, he finally talks about fatherhood—on the record, on video, with tears in his eyes. Hoo, boy.

“We marvel at her,” Blue Ivy‘s proud father says. He discusses how his father left him, so he was never taught how to raise a child or how to treat a woman. It clearly seems that he’s doing a pretty good job.

He appears to be working on a song called “Jay-z Blue,” which I’m already prepping tissues for. Watch the clip now!

What do you think of the clip? Are you surprised to see Jay opening up so much? Do you think he seems like a good dad? Tell us in the comments below or tweet us @OKMagazine.

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