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Keeping Up with the Kardashians starlet Kim Kardashian headed to Las Vegas on Friday to launch her fragrance at the Fashion Show Mall.

The 30-year-old, linked to New Jersey Nets basketball player Kris Humphries, looked gorgeous as usual as she posed for photos at the bash.

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E! co-star Holly Madison also came out to celebrate the new scent, Kim Kardashian, with her pal.

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Kim’s sister Khloe Kardashian and her husband Lamar Odom also recently launched a unisex fragrance, Unbreakable.

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