As recently as 2011, former The Real Housewives of New York City star Bethenny Frankel looked, to many, like a business genius. She’d just sold Skinnygirl Cocktails, her line of low-calorie alcoholic beverages, netting a cool $100 million in the process, and was on the verge of expanding her brand with a skin-care line and a collection of sexy, Spanx-style shapewear. But today, a source says, the 43-year-old mogul’s empire is in ruins and that “she’s losing money by the minute.”
The problem: The svelte star’s complete lack of attention to detail. “She tried to get her hands into too many things at once,” the source explains. “The face and body products were rushed, and the shapewear is uncomfortable and doesn’t ft the everyday woman.” Bethenny’s even tried peddling Skinnygirl Hummus, the source adds. “The mix just doesn’t make sense, and the brand has completely fallen apart.”
Of course, business isn’t the only thing that Bethenny’s failed at recently: She’s also dealt with a broken marriage and the cancellation of her talk show. The source says she could lose everything. “Unless she gets things under control, she’s definitely going broke.”
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