SHOPPINGHailey Bieber Models Levi's 501 Jeans For Denim Brand's 148th Birthday — Shop The Original Styles
May 20 2021, Published 2:19 p.m. ET
Blue Jean Baby!
Hailey Bieber was recently recruited to be a Levi's 'Original' in celebration of the denim brand's 148th birthday on May 20. Showing how she styles the iconic 501 jeans, the 24-year-old models a number of cool, casual looks in a fun campaign photoshoot.
In one look, the blonde bombshell, who is married to singer Justin Bieber, cuddled with an adorable dog while wearing a dark denim jacket, which she paired with light shorts and styled with white sneakers and socks.
Bieber's blonde locks were left loose down by her shoulders, and she kept her make-up look light and natural.
In another shot, she donned a different double denim ensemble, rockin' cropped jeans and matching blue button-down shirt. She also swapped her sneakers for chic Chanel loafers.
In another cool look, Bieber paired her 501 jeans with a tie-dye tank and white Dr. Martens shoes.
“The 501 is the original blue jean so it made sense to celebrate our icon with this cast of Originals," said Karen Riley-Grant, Levi’s chief marketing officer. "We are inspired by the emotional connection they each have with the 501 — their personal styles and stories make the jean so uniquely their own."
Bieber is joined in a new marketing campaign by fellow famous faces Jaden Smith, soccer star Marcus Rashford, tennis player Naomi Osaka and internet star Emma Chamberlain, basketball player Shai Gilgeous-Alexander and actress Barbie Ferreira.
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To celebrate Levi's big birthday, shop five 501 styles below.
Levi's Premium 501 Skinny Jeans in Can't Tough This retail for $72.57.
Levi's 501 Original Shorts in Luxor Baked retail for $49.95
Levi's Women's 501 Skinny Jeans in Tango Talks retail for $59.99.
Levi's 501 Crop Jeans in Lady Crush retail for $69.50.
Levi's 501 Mid Thigh Shorts in Sansome Stonewash retail for $49.50.
