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Coach's campaign was shot by the talented Juergen Teller. The brand wanted to focus on the Rogue bag in a new way, calling the Fall collection "Coach Forever, Season Two". The new twist is an environmentally-friendly version of Coach’s Signature Jacquard, made up of organic and recycled materials with a Fall aesthetic feel.
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The original Rogue bag was introduced by Coach in the US in 2016 and was said to be "inspired by free-spirits, rebels and dreamers". The new Fall renditions are fresh versions of this iconic staple with new motifs, colorways and Signature Textile Jacquard. Coach's Creative Director, Stuart Vevers, quoted, "The Rogue is perhaps my favorite bag that I’ve designed at Coach. It has that combination of heritage, offbeat attitude and a sense of authentic American style that perfectly embodies my vision for the house."
Want to step up your style with a modern and environmentally-friendly rendition of a Coach classic? Shop their complete Fall handbag collection here, and get Jennifer Lopez' and Kate Moss' Rogue 25 bags below!
Coach's Rogue 25 In Signature Textile Jacquard retails for $595.
Coach's Rogue 25 In Colorblock retails for $595.