How many complaints does it take to bring down a poster for a blockbuster movie? Apparently, 17, if you live in the UK.
After the above number of people complained that images of Angelina Jolie on two posters for her summer hit Wanted glamorized guns and violence, the ads were banned by Britain's Advertising Standards Authority.
In an online ruling the ASA says: "We considered, that because the ads featured a glamorous actress, action poses, several images of or related to guns and aspirational text, they could be seen to glamorize the use of guns and violence."
One of the offending posters featured Angelina crouching and pointing a gun skyward and the other showed her splayed across a car hood while wielding guns.
Universal Pictures, the company behind the ads, stood by the posters, saying that they were representative of the film's comic book style.
However all the to do is apparently about nothing, as Universal also announced the posters were no longer even being displayed and were not going to be used anytime soon.