The empire that is Jessica Simpson’s clothing line just upped the anty. She’s launching a fashion-forward tween line this fall with none other than sis Ashlee!
Jessica explained to WWD (via The Hollywood Gossip), ”Creating a tween apparel collection was a natural extension for the brand.” Then she dished about the collaboration with her little sis. “I’m excited to bring my sister, Ashlee, along as co-creative director because she brings a savvy rocker edge that defines today’s tweens.”
Ashlee sounds pretty psyched about hopping on board to the tween line. She explained, “My goal as co-creative director will be to design clothes that will help inspire young girls to express their personalities and creativity through fashion.”
The line will feature sportswear, denim and activewear, along with hoodies, pullovers, graphic T-shirts, drawstring pants, footwear and outerwear.