NEWSAshlee & Jessica Simpson Collaborate to Launch Tween Clothing Line
June 2 2011, Published 2:10 p.m. ET
The empire that is Jessica Simpson's clothing line just upped the anty. She's launching a fashion-forward tween line this fall with none other than sis Ashlee!
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Jessica explained to WWD (via The Hollywood Gossip), ”Creating a tween apparel collection was a natural extension for the brand." Then she dished about the collaboration with her little sis. "I’m excited to bring my sister, Ashlee, along as co-creative director because she brings a savvy rocker edge that defines today’s tweens.”
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Ashlee sounds pretty psyched about hopping on board to the tween line. She explained, “My goal as co-creative director will be to design clothes that will help inspire young girls to express their personalities and creativity through fashion."
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The line will feature sportswear, denim and activewear, along with hoodies, pullovers, graphic T-shirts, drawstring pants, footwear and outerwear.
