Beyoncé & Jay-Z Apply to Trademark Baby Blue Ivy's Name

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Feb. 9 2012, Published 12:32 p.m. ET

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It's not easy being an A-liste — and Beyoncé and Jay-Z are no exception. They filed an application with the U.S. Patent and Trademark Office to protect the name of their newborn daughter, Blue Ivy Carter.

 OK! NEWS: BEYONCE MAKES FIRST PUBLIC APPEARANCE AFTER GIVING BIRTH According to Rolling Stone, reserving their infant's name ensures it may be used as a brand name for baby-related products like carriages, diaper bags and baby cosmetics. (Yes, you read that right — baby cosmetics!) That's not the only reason why they filed, however. Fashion designer Joseph Mbeh submitted an application to trademark "Blue Ivy Carter NYC" on Jan. 11, less than a week after the baby was born. Yet another applicant wanted to claim "Blue Ivy Carter Glory IV" for a line of perfumes.  OK! NEWS: JAY-Z SWEARS HE'LL NEVER USE THE "B**CH" WORD AGAIN NOW THAT HE HAS A DAUGHTER The Trademark Office denied both claims after recognizing it belonged to the already famous baby. That said, the application was submitted through Beyoncé's company, BGK Trademark Holdings. It's currently pending, but most likely will be approved. Apparently, parents are legally authorized to trademark the names of their children who are minors — GTK (good to know)!

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