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Blake Lively Named New Face of Gucci Première Fragrance

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Jun. 22 2012, Published 2:02 p.m. ET

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Blake Lively's scored a new gig.

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The Gossip Girl actress was named the new face of Gucci Première, the latest fragrance released by the Italian fashion house.

"In conceiving this fragrance I was inspired by timeless Hollywood glamour and the iconic leading ladies of Hollywood's golden era," Frida Giannini, Gucci creative director said. "Blake's unique style and charisma brings that allure to life in a very contemporary way."

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In addition to the print campaign — which will likely match the sensuality in Evan Rachel Wood's Gucci fragrance shoot last year — the house will feature a commercial film was directed by Nicolas Winding Refn and presented at the Venice Film Festival in September.

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"It is a pleasure to collaborate with Frida Giannini. I admire the qualities of the Gucci Première woman and feel honored to represent the fragrance," Blake said in a statement.

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