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Did Gwyneth Steal GOOP Idea?

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Mar. 5 2009, Published 1:01 p.m. ET

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It was bound to happen. Gwyneth Paltrow's weekly newsletter, GOOP.com, has been getting so much press (mostly negative) lately that this almost doesn't come as a surprise.

The New York Post is reporting that a Columbia-based writer claims the Oscar winning actress copied her idea for a weekly "lifestyle" newsletter. Mary Kent Hearon says Gwyneth's GOOP is a copycat version of her website, WeeklyBeet.com, which she started in 2004.

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Hearon, 34, an artist, writer and nutritionist, says she attended school with Gwyneth's best friend at Trinity College. Through that connection, she landed a meeting with the actress in a London restaurant in order to pitch her own website, the WeeklyBeet.

Gwyneth's camp denies the accusations, according to the Post's Page Six.

Hearon released a statement in which she says, "I am shocked that someone whom I looked up to and so admired for her openness about alternative medicine, a) treated me very rudely, and b) proceeded to produce a concept which, in my opinion, is similar to The Beet, especially after being asked to bless mine. That to me is not light!"

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Gwyneth Paltrow

Asked what she would do now, Hearon said she would “keep doing the Beet, that’s what I do.”

 

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