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Diddy: "I'm the King of Celebration!"

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Oct. 24 2007, Published 10:07 a.m. ET

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Sean “Diddy” Combs took a few minutes to speak with OK!

after a press conference held to announce his new marketing partnership

with vodka brand Ciroc. He sat down and told us what it’s like to be

considered “the king of celebration.”

“I find a way to entertain

you whether it’s through my music, my fashion or my restaurant. I take

a lot of pride for being known as the king of celebration. This

partnership with Ciroc organically fits into that portfolio of

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business ventures,” he said.

He added, “Nobody makes a vodka

that speaks the language of the way our lifestyle goes and the way we

celebrate young adults. I feel like they’re going to be searching for

the best and I want to give it to them.”

But it wasn’t all

business for the music mogul. He proudly discussed the new additions to

his family, his twin daughters. “They’re doing great, they're

incredible. They’re growing everyday. They’re starting to talk and

MORE ON:
Sean Diddy Combs

stand and walk. It’s one of the greatest times of my life.”

But

Diddy, 37, makes it clear that he knows you know he’s not a one-sided

kind of guy. “Life is a balancing act. You have to make sure you make

time for your personal life,” he said. “Business-wise, I’ve been

working on a lot of things that were done two years ago. A lot of

things have been in the works and are just coming out now.”

Really,

he sums himself up better than anyone else can. “I guess I’m the guy

that's known for doing a lot of things and doing them well,” he said.

Well, there you go!

By Jocelyn Vena

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