NEWSHOT GALLERY: Beyoncé Brings 'Heat' to Fragrance
Feb. 4 2010, Published 9:27 a.m. ET
Beyoncé launched her perfume "Heat" yesterday at Macy's in NYC. The Grammy goddess has it all going for her — and as if she wasn't hot enough — she is now raising the temperature and pushing her brand with a new fragrance!
“I’m so thrilled to have my own fragrance,” Beyoncé told reporters at an event promoting her fragrance. “Every little detail reflects my personal style,” she added. “It’s a very sensual ad and it got steamy but it was still done with elegance.”
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OK! NEWS: BEYONCE TURNS UP THE "HEAT"
“When I think of power, I think heat and being desired," B continued. "I wanted something for women to feel they can seduce in a fragrance."
Hubby Jay-Z and the Knowles family couldn't be prouder of Beyoncé.
“Jay said to me, you got six Grammys and you smell good, too! ‘It’s all Heat, I said. I hope everyone’s ready to catch the fever.’ ”
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