Kim Kardashian celebrated the launch of her new fragrance yesterday at Sephora in NYC. The reality star has been very busy pursuing entrepreneurial ventures. Kim is quite the businesswoman!

Kim looked beautiful in a formfitting black dress, which accentuated her assets.

She recently described her new scent to OK! as “sexy and sultry, yet youthful.”

“I wanted to make sure it was good for everyday use — and that you could wear it both at night and during the day,” Kim told OK!. “My little sisters wear it, but my mom loves it, too, so it has a broad appeal.”

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So why was creating a fragrance important to Kim?

“Different smells remind me of different times in my life,” she said. “Thierry Mugler’s Angel reminds me of my dad [Robert], because he would always buy it for me.”

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