NEWSJames Franco's Brad Renfro Tribute Revealed on Gucci Sponsored Billboard!
June 10 2011, Published 11:43 a.m. ET
Remember when James Franco carved Brad Renfro's name into his arm with a switchblade, all in the name of art? Well the fruits of James' latest artistic labor have been revealed for the world to see on a huge Gucci-sponsored billboard in West Hollywood.
James on a billboard? What more can you ask for.
The billboard shows the 33-year-old actor having the word “Brad” etched into his right shoulder with a switchblade, Just Jared reports, as a tribute to his close pal Brad, who passed away in of a heroin overdose at the age of 25 in 2008.
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James and Brad starred together in the 2002 film Deuces Wild.
The pictures featured on the billboard are from James’ new art project, Rebel — an exhibition at the Venice Biennale in honor of the film, Rebel Without a Cause.
OK! VIDEO : WATCH JAMES FRANCO IN NEW RISE OF THE PLANET APES TRAILER
James has been the latest celebrity face for the Gucci male fragrances.
