Jay Leno, David Letterman & Oprah Winfrey Team Up for Super Bowl Ad

Late night rivals Jay Leno and David Letterman put their differences aside to star with Oprah Winfrey in a Super Bowl commercial that was filmed in New York last week in total secrecy.

Late Show with David Letterman executive producer Rob Burnett says it was Dave's idea to invite Jay and Oprah to get involved in the ad for his show, reports the New York Times.

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“Dave wrote the bit himself,” says Burnett. “He just thought: it’s the Super Bowl, you’re supposed to entertain people.

Both guests turned up while Dave was on stage doing his show on Tuesday. They were kept in a secret green room until the show was over and the theater was cleared.

Then Jay and Oprah went up to the theater balcony where a living room set was fashioned with a faux TV and a couch.

So, how did old adversaries Jay and Dave behave together? “It was very friendly, very professional, totally cordial," says Burnett. "You could tell these were two guys who have known each other for a long time.”

It took just 30 minutes to shoot the 15-second spot in which David moans, "This is the worst Super Bowl party ever", Oprah chides him saying, "now Dave be nice." Then Jay pipes up, "you're just saying that because I'm here."

“I think everybody wanted to do it just because they all knew it would get attention and they all just wanted to do something funny,” says Burnett.

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“This wasn’t done to help Dave or to help Jay,” says Burnett, “though I think it does help both of them. It was just done because Dave thought it would be funny and would entertain people. Nothing went beyond that.”