![OK Logo](https://okmagazine.com/ok_logo_black_small.png)
Jay Leno, David Letterman & Oprah Winfrey Team Up for Super Bowl Ad
![2010__02__okmagazine_jay leno 225×206.jpg](https://media.okmagazine.com/brand-img/VArOZSQhi/480x251/2010/02/2010__02__okmagazine_jay-leno-225x206.jpg?position=top 480w, https://media.okmagazine.com/brand-img/VArOZSQhi/640x335/2010/02/2010__02__okmagazine_jay-leno-225x206.jpg?position=top 640w, https://media.okmagazine.com/brand-img/VArOZSQhi/768x402/2010/02/2010__02__okmagazine_jay-leno-225x206.jpg?position=top 768w, https://media.okmagazine.com/brand-img/VArOZSQhi/1024x536/2010/02/2010__02__okmagazine_jay-leno-225x206.jpg?position=top 1024w, https://media.okmagazine.com/brand-img/VArOZSQhi/1280x670/2010/02/2010__02__okmagazine_jay-leno-225x206.jpg?position=top 1280w, https://media.okmagazine.com/brand-img/VArOZSQhi/1440x753/2010/02/2010__02__okmagazine_jay-leno-225x206.jpg?position=top 1440w, https://media.okmagazine.com/brand-img/VArOZSQhi/1600x837/2010/02/2010__02__okmagazine_jay-leno-225x206.jpg?position=top 1600w, https://media.okmagazine.com/brand-img/VArOZSQhi/2160x1130/2010/02/2010__02__okmagazine_jay-leno-225x206.jpg?position=top 2160w)
Feb. 8 2010, Published 1:34 p.m. ET
Late night rivals Jay Leno and David Letterman put their differences aside to star with Oprah Winfrey in a Super Bowl commercial that was filmed in New York last week in total secrecy.
Late Show with David Letterman executive producer Rob Burnett says it was Dave's idea to invite Jay and Oprah to get involved in the ad for his show, reports the New York Times.
OK! NEWS: JAY LENO TELLS OPRAH WINFREY: I HAVEN'T CALLED CONAN
“Dave wrote the bit himself,” says Burnett. “He just thought: it’s the Super Bowl, you’re supposed to entertain people.
Both guests turned up while Dave was on stage doing his show on Tuesday. They were kept in a secret green room until the show was over and the theater was cleared.
Then Jay and Oprah went up to the theater balcony where a living room set was fashioned with a faux TV and a couch.
- Sussex Support Meltdown: Prince Harry and Meghan Markle Deserted by High-Profile Pals Amid Popularity Collapse
- Prince Harry's Hero Complex? Pat Tillman Award Leaves Duke 'Feeling Lost' and Seeking Military Validation
- Regal Intuition: Prince Philip Harbored Initial Skepticism of Meghan Markle's Future Role in the Monarchy
So, how did old adversaries Jay and Dave behave together? “It was very friendly, very professional, totally cordial," says Burnett. "You could tell these were two guys who have known each other for a long time.”
It took just 30 minutes to shoot the 15-second spot in which David moans, "This is the worst Super Bowl party ever", Oprah chides him saying, "now Dave be nice." Then Jay pipes up, "you're just saying that because I'm here."
“I think everybody wanted to do it just because they all knew it would get attention and they all just wanted to do something funny,” says Burnett.
OK! HOT GALLERY: BRAD AND TOM CRUISE TREAT THEIR KIDS TO THE SUPER BOWL
“This wasn’t done to help Dave or to help Jay,” says Burnett, “though I think it does help both of them. It was just done because Dave thought it would be funny and would entertain people. Nothing went beyond that.”