Jessica Simpson Proudly Praises 'Price of Beauty' with Her BFFs

Jessica Simpson promoted her new VH1 show, Price of Beauty, last night with BFFs CaCee Cobb and Ken Paves at her side! The trio hit Vh1 Upfront 2010 at Pier 59 Studios last night in NYC. Jess donned a flattering form-fitting dress and camel leather jacket.

Jess is very proud of her new show, which airs Mondays at 10 p.m. on VH1.

OK! GALLERY: JESSICA SIMPSON SHOOTS ROUTINE SMILE TO PHOTOGS

The blond beauty is also very proud of her godson and nephew, Bronx Mowgli Wentz!

"My godson talks in full sentences now. He just said,'I'm going to build a building 4 u jessica.' Most romantic thing a man could say to me!" Jess recently Tweeted.