Britney Spears‘ infamous ex Kevin Fedeline, whose debut hip-hop album dropped like a lead weight in November, will have a chance to show another side of himself in a commercial for Nationwide Life Insurance during this year’s Super Bowl, where advertising airtime comes at a premium. Other ‘celebrities’ who’ve appeared in past Nationwide ads include Fabio and MC Hammer. Super Bowl XLI airs Feb. 4, on CBS.

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