NEWSKanye West the Energy Guru
Apr. 9 2009, Published 6:45 a.m. ET
Kanye West already has a hold on the entertainment world with his ground-breaking music and distinct personal style, and now the rapper wants to extend his brand to the energy drink arena.
The 808s & Heartbreak hip-hop artist announced today that he'll be collaborating on a new product for Guru energy drinks, which are 100 percent organic and all-natural. He'll be designing the can and developing his very own flavor.
- North West Steals The Show At Paris Fashion Week Wearing Dad Kanye West's Vintage Jacket — Get The Look
- Kanye West & Vinetria 'Aren't Exclusively Dating': 'It's A Great Distraction' As The Rapper Tries To 'Win' Kim Kardashian Back, Spills Source
- Kanye West & Drake Seemingly Bury The Hatchet At Dave Chappelle Show In Toronto, After The 'Donda' Singer Made A Peace Offering Earlier This Month
“I express myself through music, fashion, art and design and that's why I am excited to collaborate with GURU; because the brand values what I value, and I can put what inspires me into this new product," Kanye says in a statement from the company regarding their "Clean Energy for Dirty Minds" campaign.
Kanye in a can? Sounds tasty.
