Kanye West the Energy Guru


Apr. 9 2009, Published 6:45 a.m. ET

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Kanye West already has a hold on the entertainment world with his ground-breaking music and distinct personal style, and now the rapper wants to extend his brand to the energy drink arena.

The 808s & Heartbreak hip-hop artist announced today that he'll be collaborating on a new product for Guru energy drinks, which are 100 percent organic and all-natural. He'll be designing the can and developing his very own flavor.

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“I express myself through music, fashion, art and design and that's why I am excited to collaborate with GURU; because the brand values what I value, and I can put what inspires me into this new product," Kanye says in a statement from the company regarding their "Clean Energy for Dirty Minds" campaign.

Kanye in a can?  Sounds tasty.


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