Katy Perry Is Perfect in Purple for "Purr"

Wait a minute... a somewhat conservative dress, with no candy or cupcakes attached... is that really you, Katy Perry? The normally outrageous popstar toned down her look quite a bit to launch her new scent "Purr" in NYC yesterday, ditching her usual outlandish duds for a simpler ensemble. We're digging the preponderance of purple!

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Katy was a demure kitty as she held up the violet-tinged bottle of her perfume and posed for pics.

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Maybe her marriage to Russell Brand has her already settling into maturity and more staid outfits... although we doubt it!