It’s a bit difficult to keep up with Kim Kardashian‘s various enterprises. She’s a reality star, a clothing designer, a blogger, and now she’s gotten into the celeb fragrance race.
Along with the folks at Lighthouse Beauty, Kim is set to launch her first fragrance, whose name is still a mystery, in 2010. “Collaborating with Lighthouse Beauty was a really creative, innovative process,” Kim told WWD.com. “What’s so different about their approach is that they have worked closely with me on all aspects of my fragrance, the bottle, the juice, and even our distribution strategy so I can develop a product that truly represents me and speaks to my fans. Because of their commitment to including me in the process, the fragrance really captures who I am.”