If you were watching the Michael Jackson memorial service on TV yesterday, you were far from alone: the Associated Press reports that a little over 31 million people in the U.S. watched the tribute on TV, not to mention the millions more who logged in to watch via video streams on their computers.

Nielsen Media Research says that’s no record breaker, however, as Princess Diana‘s 1997 funeral drew 33.2 million U.S. viewers and President Barack Obama‘s inauguration brought in 38 million people.

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