NEWSSnooki Strikes Licensing Deal & Brings in the Benjamins
Jan. 6 2011, Published 3:19 p.m. ET
Fuzzy slippers, oversized sunglasses and jewelry, oh my! When it comes to merchandising, no one does it better than celebs. So why should Nicole "Snooki" Polizzi be any different? The Jersey Shore star just struck a licensing deal that will probably rake in lots of cash. Cha-ching!
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The 4'9" breakout star signed on with a New York firm to manage the licensing of products bearing her name, according to The New York Post. It plans to eventually expand to other categories like fragrances, denim, lingerie, personal care products and home goods to name a few but for now, it'll launch with those slippers, sunglasses and oh yes, all things bling.
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The firm, SRG Goodman, explains that Snooki is passionate about a lot of products. "We're being very strategic and selective about who we partner with." And apparently so!
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Check it: Snooki has already cut a deal with Happy Feet, a company that makes the big slippers she wears on the show. Her line will feature animal prints and neon colors that are already ringing up cash register receipts. Considering she already crashed their server the first time she tweeted about their products, sky's the limit for this reality star!
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And yes, in case you're wondering, a limited edition of New Year's "Party Ball" Snooki pendants are currently available online with the tagline: Happy Frickin' New Year!
