Spotted!

Michelle Trachtenberg stopped by the Divine Chocolate booth during the Sundance Film Festival in Park City, Utah and taste-tested an array of decadent delicious treats before settling on her favorite, dark chocolate.

Kristin Cavallari shopping for dresses, belts and tops at Alice & Olivia on Robertson in LA.

Sophia Bush arriving in style at Seth Levine's Hell"s Kitchen Season 5 Premiere Party at the Hudson Terrace in NYC wearing eco-friendly jewelry designer Kimberly McDonald's rare grey opal and diamond earrings and chatting up friends.

Kate Beckinsale looking chic in LNA zipper leggings at the Byron and Tracy salon with her mom in LA.

On Saturday, Jan. 31st, NYC's 1OAK owned by Scott Sartiano & Richie Akiva, threw an exclusive Pre-Super Bowl bowl party in Tampa for friends including Nick Lachey, Brittany Snow, Alyssa Milano, Chace Crawford, Jimmy Johnson and Lawrence Taylor and many others who sipped Don Julio cocktails and danced until 2 am with music by DJ Ross One.

On Saturday night, NBC threw a SUPERFRONT event for Pre-Super Bowl for celebrities and tastemakers alike including NBC's "funny-men" like Jimmy Fallon, Jay Leno, Chuck's Zachary Levi, and The Office's Rainn Wilson.  Others who attended the star-studded affair included actors Jeff Goldblum and Benjamin McKenzie, a mature-looking Hayden Panettiere in a tuxedo-style blazer, Medium co-stars Patricia Arquette and Jake Weber, as well as Law & Order SVU's Christopher Meloni.