Is This Urban Outfitters Shirt the Most Offensive Fashion Item of All Time?

Urban outfitters

Sep. 15 2014, Published 3:22 p.m. ET

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Fashion loves to court controversy. If you get people talking, they're going to want to buy, right? But it seems Urban Outfitters has gone a little bit too far this time, with a shirt that jokes about people's deaths.

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The shirt might slip by much of Urban Outfitters' key youth demographic without much notice. If you remember your 20th century American history, though, the words "Kent State" reminds you of the university where four students were fatally shot while protesting the Vietnam war.

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kent state sweatshirt
Source: Instagram

The sweatshirt alone would be a morbid item, but it gets worse. The faded top has what appears to be (faux) blood splattered on it, as if the wearer was standing next to one of the students as they were shot. Ew. Urban has already responded to the controversy with this Twitter apology:

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"Urban Outfitters sincerely apologizes for any offense our Vintage Kent State Sweatshirt may have caused. It was never our intention to allude to the tragic events that took place at Kent State in 1970 and we are extremely saddened that this item was perceived as such. The one-of-a-kind item was purchased as part of our sun-faded vintage collection. There is no blood on this shirt nor has this item been altered in any way. The red stains are discoloration from the original shade of the shirt and the holes are from natural wear and fray. Again, we deeply regret that this item was perceived negatively and we have removed it immediately from our website to avoid further upset."

What do you think of this item? Do you think Urban Outfitters really didn't know what they were doing? Tell us in the comments below or tweet us @OKMagazine.


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