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Usher's New Look Organization Brings Fresh Perspective to Providing Haiti Relief

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Jan. 18 2010, Published 9:58 a.m. ET

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Usher has been very involved in helping Haiti since the devastation caused by the 7.0 magnitude earthquake struck the country last week. The singer is stretching his philanthropic arm farther, announcing his partnership with the United Nations Foundation to help the victims of the quake. Through his non-profit, Usher's New Look, he is calling on young people worldwide to each donate $5 to help the United Nations emergency response in Haiti.

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"If only 1 percent of the world's youth population raised $5 each, we could raise $150 million to support the United Nation's relief efforts," Usher said.

Usher's New Look and the UN Foundation teamed up to empower young people to make a difference.

"The United Nations plays a key role in humanitarian response and coordination," said Ted Turner, UN Foundation founder and chairman. "The coming days are critical to saving lives. Contributions big or small can have a huge impact."

The "Powered By Service" initiative, launched by Usher's New Look, encourages youth to raise funds and awareness through their talents and creativity.

The hope is that young people will raise dollars and cents from their peers and others to support emergency relief efforts in Haiti. There is an urgent need for medical attention.

"Disaster relief is an effort that can be 'Powered By Service' and young people can be key players in the effort," Usher continued. "I’m challenging youth around the world to prove they have the power to have an impact on a humanitarian crisis.  I know that young people have the talent, creativity and energy to assist in supporting Haiti's needs."

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Once young people raise dollars they can send donations of $5 or more directly to the UN Foundation for the United Nations Central Emergency Response Fund (CERF) website or by check. Youth can also text CERF to 90999 to donate $5, up to five times. The Usher's New Look website is also linking directly to the CERF donation page.

Young people are also encouraged to use Twitter and Facebook as an outlet for their fundraising initiatives.

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The "Powered By Service" Twitter page will be used to recognize and track efforts. For each dollar raised, youth are being encouraged to tweet their efforts @powerbyservice to demonstrate their commitment.

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