Georgetown Cupcake isn’t just a bakery—it’s a flavor factory. Sisters Sophie Kallinis LaMontagne and Katherine Kallinis Berman will launch 25 new varieties of their delish cupcakes in 2014, which is why it makes total sense they’ve teamed up with Crest as the brand unveils their new Be toothpaste line, which boasts flavors like Mint Chocolate Trek, Lime Spearmint Zest (my personal fave—yes, I’ve tried them all!) and Vanilla Mint Spark.
Convinced toothpaste should only come in mint? Think outside the box, literally. Sophie and Katherine chat with OK! about experimenting with flavor profiles and the joy of brushing with frosting-flavored paste.
OK!:Are you really releasing 25 new cupcake flavors this year?
Sophie Kallinis LaMontagne: Yes, we’re obsessed with creating new cupcake flavors. Every month we introduce two or three new flavors. One of our favorite things about owning a bakery business is experimenting with flavors. We really try to push the envelope. We actually just created a chocolate mint basil cupcake.
Katherine Kallinis Berman: It was inspired by the new Crest Be line of toothpaste. They have a chocolate mint trek one that we tried and it was like brushing your teeth with chocolate mint frosting—it was so delicious.
SKL: It has a refreshing after taste, almost like you’re eating a chocolate mint. We try to come up with flavors that are inspired by our travels, our personal favorite things, but we really draw inspiration from everything in our lives. When we look at things in life we think, “How can we turn that into a cupcake flavor?” It sounds kind of crazy but it’s true!
OK!: Have you been surprised with the way big brands are embracing unique flavor combinations?
SKL: It started as something in the culinary world in food and it has expanded into things like toothpaste. You would never think of a flavor like chocolate mint toothpaste or lime spearmint. I think what’s really cool about it is it’s really unexpected. Why shouldn’t you have a really cool flavor experience while you’re brushing your teeth? Why does it have to be so sterile and clinical? You should enjoy it. It should taste good!
KKB: It has all of the benefits of toothpaste and it cleans your teeth, but why shouldn’t it be able to taste really different? You walk into our bakery and people say, “It smells amazing.” The tooth paste smells amazing. It smells like frosting, it tastes like frosting but it is refreshing. I think it’s really cool that big brands are pushing the envelope and being very bold with their flavors. We were talking about it and I’m excited to brush my teeth. When was the last time you were excited to brush your teeth?
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OK!: Do you have any suggestions for at-home bakers to start experimenting with flavors?
SKL: The best place to start is to choose one ingredient you love. It could be something you have at home, on hand in your garden, in your supermarket, or something that’s your personal favorite and pair it with something that’s a little different. Doing that really kicks up the flavor a lot and creates a depth of flavor. Instead of just doing a chocolate cupcake, if you love basil, you never think of putting basil with chocolate but pairing it together tastes really good. Pick your favorite ingredient and add something to it. We recently did a hibiscus mango cupcake. We wanted to do a hibiscus cupcake and we took some hibiscus syrup and paired it with mango and peach and we tried various combinations but we loved the mango.
KKB: If you’re at home and you want to do something, start thinking baby steps. If you’re doing a chocolate cupcake, you may want to pair it with mint or you may want to pair it with hazelnut or peanut butter. There’s lots of different options for you to match together and see what does go and what doesn’t go.
SKL: Our mother tried garlic with chocolate one time and we said, “Absolutely not!”
What would be your ultimate cupcake flavor? Tell us in the comments or tweet @OKMagazine.