NEWSBeyoncé Makes Fashion History As First Black Woman To Wear Iconic Tiffany Diamond In Tiffany & Co.'s 'About Love' Campaign Alongside Husband Jay-Z
The “Halo” songstress, 39, took to Instagram on Monday, August 23, to share stunning photos of the power couple posing for Tiffany & Co.’s new “ABOUT LOVE” campaign — which, simultaneously, put their red-hot romance on full display.
Beyoncé channeled Audrey Hepurn's unforgettable Breakfast at Tiffany's character, Holly Golightly, during the photoshoot, wearing a sleek black boat-neck dress, long mesh evening gloves and a classic updo. The former Destiny's Child singer also accentuated her look with the 128.54 Carat Tiffany Diamond, which had been reset into a necklace dazzling with more than 100 carats of white diamonds.
Bey is the first Black woman to ever wear the gem, which was discovered in 1877 in the Kimberley Mines of South Africa and later, purchased by Charles Lewis Tiffany in 1878. Only three other people — including Hepburn and Lady Gaga — have worn the yellow diamond, and this is the first time it's been shown off in a campaign.
Meanwhile, the 51-year-old (real name: Shawn Carter) looked dapper in a black tux while sporting Jean Schlumberger’s Bird on a Rock brooch, which had been reconstructed into cuff links.
Two of the photos feature the Carters — who share Blue, 9, and 4-year-old twins Rumi and Sir — embracing, including one of Jay-Z sweetly caressing her face.
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In an exclusive shot obtained by Grazia, Beyoncé also sits at the piano as the "Big Pimpin'" rapper checks out Jean-Michel Basquiat’s "Equals Pi" artwork.
Grazia also reports that director Emmanuel Adjei created an accompanying film that includes Beyoncé's rendition of “Moon River” — made famous in the 1961 film — captured by Jay-Z on a Super 8 camera. The film is set to launch on Tiffany.com on September 15.
Tiffany & Co. will pledge a $2 million commitment towards scholarship and internship programs for Historically Black Colleges and Universities (HBCUs), per the outlet, as a part of the brand’s partnership with the couple.
