The Jamaican-Canadian beauty is the fashion brand's latest campaign model, releasing a curated collection of high summer pieces that not only show off her eclectic taste and style, but encapsulate the individuality and confidence that Harlow effortlessly exudes.
The Bahamas served as a stunning backdrop for the highly-styled campaign, which was creatively directed by Teyana Taylor.
"Having Teyana Taylor creatively direct this campaign and be on set with Winnie really enabled us to bring together two powerful females and capture such a vibrant campaign," said PLT CEO Umar Kamani.
"I have been following Winnie's career for a very long time now and she is the ultimate body positive advocate," she added. "I am so delighted we've been able to bring this campaign to life and have had Winnie's involvement from the very start."
Speaking about the collection, which drops June 29, the stunning 26-year-old with vitiligo posted on social media: "GET READY!!! I'm so excited to announce my collection with @prettylittlething Launching JUNE 29TH! Who's ready?! #PLTbyWinnieHarlow."
Harlow first rose to fame in 2014 as a contestant on the 21st cycle of the reality competition series America's Next Top Model.
Scroll through the gallery below to see more pics of Harlow rockin' pieces from her new PrettyLittleThing collection.
Always one to turn heads, the supermodel sports a skintight strapless brown-and-yellow gathered mini-dress with an eclectic tie-dye print and an up-to-there slit. Chunky gold jewelry and a thick-chain, strap-shoulder bag accessorized the ensemble.
In another eclectic look, Harlow sizzled in racy red snakeskin-print thigh-split dress with neon detailing, styled with colorful wrap-around sandals, hoop earrings and quilted chain-strap handbag.
Leaning into the island vibes, the fashion superstar toasted the other models, who were also decked out in colorful beachwear, with fresh coconut drinks.