NEWSCarbliss: A Lifestyle Change Turns Into a Thriving Business
May 17 2024, Published 4:29 a.m. ET
Husband and wife team, Adam and Amanda Kroener, made a lifestyle change and gained a business. The duo's personal venture into keto inadvertently led to an entrepreneurial breakthrough that is disrupting an entire industry. Struggling with the lack of convenient, keto-friendly drink options, the Kroeners brought their own ingredients to social gatherings. However, they became tired of the constant preparation. They wanted something they could drink easily and not worry about the nutritional panel. The offerings available were either flavorless yet low in carbs, sugars, and calories, or tasty but nutritionally dubious. Identifying a large gap in the market, Carbliss was born, a ready-to-drink cocktail that combines full flavor with health-conscious ingredients.
Today, Carbliss offers a wide range of flavors, catering to various tastes with their vodka-based options like Black Raspberry, Peach, Pineapple, Cranberry, Lemon Lime, Black Cherry, Lemon, and Passion Fruit. Their innovative cocktail collection that mimics bar favorites includes choices such as Moscow Mule, Mojito, Paloma and a more specific cocktail collection with many delicious margaritas! Flavors like classic Margarita, Strawberry Margarita, Raspberry Margarita, Mango Margarita, and Watermelon Margarita, all based on tequila. Available in a variety of package options Carbliss continuously inspires consumers to experiment with flavors, offering new recipes and cocktail ideas on their website.
The future of canned cocktails looks promising, according to Adam. Reflecting on global consumer packaged goods (CPG) trends, he believes that canned cocktails will remain a staple. This optimism is supported by Carbliss's remarkable growth. The company was recently named the #1 Fastest Growing Company by Inc Regionals, boasting a growth rate of over 7000%.
The principles driving Carbliss’s success are straightforward: lead with transparency, trust your team, and set clear expectations. Adam also credits his decision-making process to gathering diverse perspectives. "I take tiny pieces of advice from many people around me based on their perceptions and life experiences. This helps me get a pulse of other views and rounds out my opinion," he shares.
This protocol has propelled Adam to success across diverse ventures. Adam is not only a successful entrepreneur but also an 8-figure CEO. As co-founder of SNFood & Beverage, LLC (Carbliss Brands), he has overseen the sale of over 3,000,000 cases since 2019. Adam’s multifaceted experience includes roles as a Startup Advisor, Certified Dale Carnegie Leadership Instructor, speaker, and U.S. Army veteran.
When asked about advice he would offer to other military veterans, Adam encourages all aspiring business owners – both veterans and civilians - to not let past roles define their future ambitions. "The industry market doesn’t care what you did before. If you choose to start a business, you need to figure out how to run and scale it. Don’t let your past limit your future," he advises.
Looking ahead, Carbliss has its sights set on expanding its market presence. Currently available to just 10% of the U.S. population, the brand ranks between 5th and 10th nationally in dollar sales and is poised to climb even higher in total cases sold by year's end. With plans to broaden their distribution, Carbliss is on track to becoming one of the top three brands in the nation.
Adam Kroener's journey from a keto enthusiast to the CEO of a flourishing brand exemplifies how innovative ideas, when executed with clear vision and firm principles, can transform personal challenges into commercial successes.
