STYLE'DWTS' Pro Lindsay Arnold Launches Mother’s Day Capsule Collection With Ivy City Co. — See The Sweet Campaign
Female-founded contemporary dress brand, Ivy City Co. has launched a special collaboration with professional dancer, most recently on Dancing with The Stars, and new mom Lindsay Arnold.
The Lindsay Arnold x Ivy City Co. Mother’s Day capsule collection includes three styles all in adult, mini and baby sizes for mom and her mini muse. Inspired by family and motherhood, the campaign shots include Arnold, her mom and three sisters.
Each dress, sewn with natural cotton or linen fabrics in muted spring colors, has a meaningful namesake tied to a motherly connection dear to Lindsay. The "Sage" is for her daughter, "Mindy" for her mother, and "Jill" for her late mother-in-law.
"I’m so excited to finally share this collection," said Arnold. "We’ve been working on it since I was pregnant with Sage and it’s a dream to see it finally come to life in time for my first Mother's Day."
"All three dresses were inspired by three of the most important women in my life: my daughter, Sage, my beautiful mom, Mindy, and my late mother-in-law, Jennifer Jill," she continued. "I can’t wait to see everyone and their little girls in the dresses Ivy City and I designed."
All silhouettes are flattering, feminine and nursing-friendly, so a woman can wear it throughout different phases of motherhood. Inclusive sizing ranges from baby 0-3 months to women plus size 3X, making a woman’s first Mother’s Day celebration even more special.
"A soft, feminine lineup of Mommy and Me dresses designed by Lindsay and our team of female designers celebrate the love and strength of all the motherly figures in our lives," co-founders Natasha Thomas, Whitney Smith and Madeline Becker said in a statement.
The collection ranges from adult dresses starting at $105 and baby and kids’ styles starting $38.
Follow Ivy City Co on Instagram and shop the full collection on ivycityco.com.
