NEWSGigi Hadid Calls Travis Kelce 'Brother' in Adorable Moment Between Her and BFF Taylor Swift's New Husband: Watch
Gigi Hadid reunited with Taylor Swift’s husband Travis Kelce for a playful campaign moment.
Sept. 4 2026, Published 4:47 p.m. ET
Gigi Hadid gave Travis Kelce a family-style welcome in a playful behind-the-scenes clip from their new campaign.
“Hey, everyone,” Hadid said in the video. “It is Gigi, and I am back with my Tommy Hilfiger family. We’re here shooting fall ‘26 with my brother Travis. It’s good to be home!”
Image of Gigi Hadid welcomed 'brother' Travis Kelce as she returned to the Tommy Hilfiger family.
Gigi Hadid and Travis Kelce Bring Easy Chemistry to the Campaign
Gigi Hadid and Travis Kelce brought their playful chemistry to the Tommy Hilfiger campaign.
“Tommy brought us into his world at The Plaza for this, and it doesn’t get more classic New York than that,” Kelce said of filming the campaign, per PVH.
The short footage showed the two stars hugging, posing for photos and sharing a dap during the Plaza Hotel shoot.
Another campaign clip featured Hadid and Kelce dancing together in an elevator.
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Travis Kelce brought star power and charm to Tommy Hilfiger’s Fall 2026 campaign.
“There’s a magic to this city, and I love that you never know who or what’s around the corner. We had a blast tapping into that unique energy with a cast who truly embody the vibes that make this city so special,” Kelce added.
Kelce leads the Fall 2026 project as Tommy Hilfiger’s global brand ambassador.
The campaign launched on September 1, ahead of the 2026 NFL season.
Taylor Swift’s Longtime Friendship Adds Context
Travis Kelce and Taylor Swift’s overlapping friendship with Gigi Hadid sparked fan interest.
Hadid has been friends with Taylor Swift for years, while Kelce’s relationship with the singer has made the model’s overlapping social circles a frequent source of fan interest.
The pairing also includes Hadid’s boyfriend, Bradley Cooper, who has spent time with Swift and Kelce.
“Taylor, Travis, Gigi, and Bradley have a blast when they get together,” a source told Entertainment Tonight in 2024. “They appreciate that they can all be themselves around each other and enjoy double dating and spending time with each other.”
Taylor Swift highlighted Gigi Hadid’s kindness as her bond with Travis Kelce grew.
Swift has also publicly praised Hadid’s role in her life, describing her as a trusted friend with a rare ability to offer perspective.
“As a friend, Gigi is one of the first people I go to for advice,” Swift told Harper’s Bazaar in 2017. “She has this incredible ability to see all sides of a situation and simplify it for you, to see the complexity of people.”
“Gigi’s #1 rule is to treat people the way she’d want to be treated, so she’s on time (or early) to work, says hello to everyone on set, asks them how they are, and actually listens to their response,” she said.
Swift continued, “She is an innately kind and inclusive person who has managed to become a huge power player and businesswoman without ever compromising that.”
