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Hailey Bieber Models Levi's 501 Jeans For Denim Brand's 148th Birthday — Shop The Original Styles

hailey bieber models for levis
Source: Mega

May. 20 2021, Published 2:19 p.m. ET

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Blue Jean Baby!

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Hailey Bieber was recently recruited to be a Levi's 'Original' in celebration of the denim brand's 148th birthday on May 20. Showing how she styles the iconic 501 jeans, the 24-year-old models a number of cool, casual looks in a fun campaign photoshoot.

hailey bieber models for levis
Source: Courtesy of Levi's/MEGA

In one look, the blonde bombshell, who is married to singer Justin Bieber, cuddled with an adorable dog while wearing a dark denim jacket, which she paired with light shorts and styled with white sneakers and socks.

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hailey bieber models for levis
Source: Courtesy of Levi's/MEGA

Bieber's blonde locks were left loose down by her shoulders, and she kept her make-up look light and natural. 

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hailey bieber models for levis
Source: Courtesy of Levi's/MEGA

In another shot, she donned a different double denim ensemble, rockin' cropped jeans and matching blue button-down shirt. She also swapped her sneakers for chic Chanel loafers.

hailey bieber models for levis
Source: Courtesy of Levi's/MEGA

In another cool look, Bieber paired her 501 jeans with a tie-dye tank and white Dr. Martens shoes.

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hailey bieber models for levis
Source: Courtesy of Levi's/MEGA

“The 501 is the original blue jean so it made sense to celebrate our icon with this cast of Originals," said Karen Riley-Grant, Levi’s chief marketing officer. "We are inspired by the emotional connection they each have with the 501 — their personal styles and stories make the jean so uniquely their own."

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Bieber is joined in a new marketing campaign by fellow famous faces Jaden Smith, soccer star Marcus Rashford, tennis player Naomi Osaka and internet star Emma Chamberlain, basketball player Shai Gilgeous-Alexander and actress Barbie Ferreira

Source: Levi's/Youtube
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To celebrate Levi's big birthday, shop five 501 styles below.

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Levi's Premium 501 Skinny Jeans in Can't Tough This retail for $72.57.

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Levi's 501 Original Shorts in Luxor Baked retail for $49.95

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Levi's Women's 501 Skinny Jeans in Tango Talks retail for $59.99.

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Levi's 501 Crop Jeans in Lady Crush retail for $69.50.

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Levi's 501 Mid Thigh Shorts in Sansome Stonewash retail for $49.50.

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