How to Measure the Success of Your Digital Marketing Efforts with Aleksandr Suchkov From Stergo Media

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May 14 2023, Published 5:33 p.m. ET

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Measuring how impactful your digital marketing campaigns, techniques, and workflows are is the prerequisite to improving them further and optimizing your sales funnel. If you can’t measure and track performance across campaigns and channels, how will you determine what works best for your brand?

You’d be surprised to learn that a vast majority of business owners out there don’t bother actively analyzing the performance of their campaigns, doing split testing, getting feedback, etc. All of these are important steps in the cycle of a product or service.

Knowing what works and comparing workflows can help you increase your sales much sooner.

That’s what the Dubai-based digital marketing firm Stergo Media believes as well. Stergo Media’s founder, Aleksandr Suchkov, maintains that the power to unlock the true potential of a business online stays not wholly with the product or idea you are selling, but with the data and how you’re using it.

Let’s learn more about effectively measuring the success of your digital marketing efforts.

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Goals & Tools

The first step in measuring the success of your digital marketing efforts is to define what you want to achieve. This could be anything from increasing website traffic, generating leads, or improving brand awareness. Once you have defined your goals, you can determine which metrics to track and how to measure progress toward those goals.

There are a variety of analytics tools available that can help you measure the success of your digital marketing efforts. Google Analytics is a popular choice for measuring website traffic and conversion rates. Social media platforms, such as Facebook and Twitter, also have built-in analytics tools that allow you to track engagement and reach.


In conclusion

In conclusion, measuring the success of your digital marketing efforts is crucial to ensuring that you're getting a return on investment and making data-driven decisions for future campaigns. By defining your goals, using analytics tools, tracking key metrics, conducting A/B testing, and monitoring ROI, you can gain valuable insights into what's working and what's not and make data-driven decisions for future campaigns.

Digital marketing has become an integral part of any business's marketing strategy, allowing for reach and engagement with a wider audience. However, with so many different channels and tactics to choose from, it can be challenging to determine what's working and what's not. Measuring the success of your digital marketing efforts is crucial to ensure that you're getting a return on investment and making data-driven decisions for future campaigns.

It's not unheard of for people to utilize data aggregators. One good example is that of SMM panels. They make the process of managing multiple social media accounts extremely easy and pretty much automated – which is excellent to bolster your digital presence.

Digital marketing is ultimately a game of data. It’s entirely plausible that you might lag behind your competitors just because you’re not using the data you’re getting, or because you’re not getting sufficient data to act on in the first place.


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