The camera loves them! Coach brand ambassador Jennifer Lopez dazzled in photos for the brand's new campaign, 'Coach It Forward,' which features the fashion label's spring 2021 collection. Fellow Coach ambassadors Michael B. Jordan, Jeremy Lin, Yang Zi and Koki also star in the stunning set of images.
"Focusing on the power of positivity, collective action and the importance of everyday recognition for the people in our lives who help move our worlds forward, the campaign invites customers to leave a message of gratitude for someone in their lives, creating a ripple effect of optimism and connecting communities around the world," the brand stated.
“For Spring, I wanted to evolve our Coach family story and speak to the way in which collective action and optimism can change things for the better,” added Coach creative director Stuart Vevers. "At the start of a new year and new chapter for so many, it’s important to put ourselves out there and support and recognize one another.”
Scroll down to see the stylish shots.
"So often we are going through the day-to-day motion of life without properly taking a moment to acknowledge the people who drive change in optimism in our lives, community and the world,” the singer shared of why she was drawn to the campaign. The star is carrying the Beat Saddle Bag.
Jordan's shot features him holding an effortlessly cool blue Charter Backpack. "When you step back, you see that we’re all the sum of the people who have helped us along,” the Black Panther star expressed of the ads. “I loved having this opportunity to lift up people who are important to me and recognize how their passion and positivity has moved my world forward.”
NBA star Lin looked relaxed in his shot, where he wore a neutral ensemble to match his off-white League Flap Backpack With Weaving.
Model Koki rocked an ankle-length dress and sneakers, accessorizing her look with a pale pink purse.
Zi, an actress, kept it cute and casual in a denim coat, baseball cap and cream-colored Beat Saddle Bag.