From shapewear to the Olympics! Kim Kardashian's SKIMS brand will be designing the official undergarments, loungewear and pajamas for Team USA athletes competing at the Tokyo Olympic Games and Paralympics.
The 40-year-old made the exciting announcement on Monday, June 28, on Instagram with a series of photos shot by Vanessa Beecroft of Team USA modeling the clothing.
"Ever since I was 10 years old, I’ve heard every single detail about the Olympics from my stepdad [Caitlyn Jenner]. As I would watch the athletes compete, I would grow to understand the dedication and honor being a part of the Olympics embodied. I traveled w my stepdad and family to all different cities for the Olympic trials, the Olympics and track meets of @caitlynjenner’s and at every stop I would buy an Olympic t-shirt as a souvenir," Kardashian captioned the post.
"When I received the call inviting Skims to be a part of @TeamUSA 🇺🇸, every moment I’ve spent admiring the strength and energy of the Olympians from the sidelines came full circle," she added.
Kardashian explained that the same pieces for Team USA will also be available in a capsule collection, which will reportedly be released online on July 12. Team USA has been longtime partners with Nike and Ralph Lauren.
The members of the team also shared the news on their own accounts.
"huge thanks to @SKIMS for supporting Team USA in the Tokyo 2021 games! I’m so proud to be part of this campaign that celebrates female athletes," Alex Morgan gushed.
"Big thanks to @SKIMS for supporting Team USA in the Tokyo 2021 games! I’m so proud to be part of this campaign that celebrates female athletes. I’m lovin the sleepwear collection SKIMS designed specially for Team USA!," A'Ja Wilson wrote.
"Well hello there 👋🏾🙈," Scout Bassett wrote. "Much love to @kimkardashian for sharing the news today. I’m thrilled to be part of the new @skims Team USA capsule that celebrates female athletes! This sleepwear collection is a DREAM and I can’t wait for y’all to cop it! 😍 Dropping soon! Xx"
"When @theshaderoom post it. It needs its own post. Lol," Dalilah Muhammad joked.
"Thank you @skims @kimkardashian for supporting Team USA! I’m so honored to be part of a campaign that celebrates female athletes 🤍," Haley Anderson gushed.
Kardashian's brand launched in September 2019 and has grown from shapewear to include bras, underwear, and loungewear such as sweatpants, leggings and t-shirts.
"SKIMS' shared mission and values of empowerment and inclusivity made the brand the perfect fit for Team USA. Our top priority is providing our athletes with the tools and support needed to compete at the highest level, and we’re excited to work with SKIMS to bring this unparalleled level of comfort to Team USA athletes and fans," Peter Zeytoonjian, senior vice president of consumer products at U.S. Olympic & Paralympic Properties (USOPP), said in a statement.