NEWSMeet the Entrepreneur-Mother Who Built Supplement Products She Trusts for Her Children
May 19 2025, Published 1:43 a.m. ET
The supplement industry operates with minimal oversight. Bottles line store shelves with scientific-sounding claims, but regulators do not require manufacturers to prove their products are safe or effective before selling them. This regulatory gap creates real risks for consumers seeking better health.
In this uncertain market, Kelin Marquet stands apart. A chemical engineer and mother of three, she approaches supplements with scientific rigor and maternal care. Her company, Why Not Natural, represents a blend of technical proficiency and personal values rarely seen in the industry.
When Science Meets Motherhood
Marquet's journey began with a simple realization – she discovered that supplements labeled "natural" contained ingredients she would not want in her body or her children's. Her chemical engineering background gave her the tools to spot problems others might miss.
"The FDA doesn't require evidence of safety or effectiveness for supplements," Marquet explains. "But as a professional chemical engineer, I wanted to make sure our products follow defined standards to certify our commodities are natural and clean."
For Marquet, the modern parent stands at the crossroads of countless decisions, each seemingly carrying the weight of their child's future well-being. This intersection of parental responsibility and scientific knowledge gave her a mission—to create supplements that met her exacting standards as an engineer and a mother.
Marquet mentions, “Imagine organizing your child's bedroom, methodically sorting through toys and books, discarding the broken, and keeping only what brings value. This is how I approached supplement formulation, except the discarded items weren't just cluttering a shelf but potentially affecting human health.”
This perspective shapes every aspect of Why Not Natural's line of safe supplement products. When most companies use fillers, preservatives, and artificial colors to make their products more appealing or profitable, Marquet asks a different question: “Would I give this to my children?”
Real Standards, Not Marketing Claims
Marketers frequently use the term “clean supplement,” but they rarely provide a clear definition. Kelin Marquet changed this by creating specific, measurable standards for her products.
In an interview with International Business Times, Marquet explains that her framework eliminates common fillers like magnesium stearate and silicon dioxide. It excludes artificial preservatives, colors, flavors, and common allergens. These are not arbitrary restrictions but deliberate choices based on scientific understanding.
"We at Why Not Natural have a proprietary list of standards we created and adhere to. We refuse to compromise quality just to present visually appealing supplements. We focus instead on delivering products that truly work," Marquet emphasizes.
This outlook extends to the active ingredients themselves. Rather than using cheaper, less effective forms of nutrients, Marquet selects the most bioavailable options. Her Organic Vitamin B12 Liquid, for example, uses methylcobalamin – one of the most active forms of B12 – instead of less expensive alternatives.
"As a mother of three, I'm motivated by creating supplements that I feel comfortable giving to my children," she shares. "We're so confident in our products; we're proud to give them to our families."
A Model for Informed Choices
Creating trustworthy supplements in today's market requires more than promises – it demands proof. Marquet's perspective represents more than just a business strategy. It offers a template for how consumers might evaluate health products beyond marketing claims.
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Why Not Natural creates a standard consumers can use to judge other supplements by providing clear information about ingredients, manufacturing processes, and third-party verification. This transparency helps people make better decisions about what they put in their bodies.
This commitment to quality and transparency has earned recognition. Why Not Natural’s best-selling B12, D3-K2, vitamin C, and zinc liquid supplements have received top rankings from Labdoor, an independent testing organization known for its rigorous standards. With over 10,000 positive reviews and a 4.9 rating on Amazon, customers have noticed the difference.
Marquet's understanding that trust must be earned through consistent results is reflected in these achievements. She mentions, "Transparency and results become the foundation for creating a healthier, more informed public, making sure consumers no longer need to compromise on safety or effectiveness when selecting supplements.”
Science and Care Combined
The current supplement industry often values marketing over substance. Flashy packaging and celebrity endorsements frequently take attention away from actual effectiveness. Marquet offers an alternative vision where scientific competence and genuine care create products worth trusting.
It is reassuring to see a chemical engineer meticulously researching the most effective form of vitamin B12 and ingredient combinations to address issues like poor sleep, weak immunity, and cognitive decline. This blend of technical knowledge and personal values produces items that genuinely serve people's health needs.
As consumers increasingly demand transparency across industries, Marquet's technique may represent the future. Her company demonstrates how science and care can work together to create supplements that fulfill their promises – products worthy of trust in an industry that often lacks them.
Please visit Why Not Natural’s website for the complete list of its supplement products.
